BASIC CONCEPTS LIST
This list of concept areas and associated ideas is a useful checklist for any work one could be doing in Media Studies. It is just an outline intended to be used to jog your memory rather than a fully fledged plan or approach to essay writing or exam practice. However, whenever you write about Media and/or Culture you should use it as a framework for thinking and planning.
Media & Medium
Representational Nature of the media
Reality Effect [Barthes]
Discourse of realism
'opiate of the masses'
Ideology as 'lived experience'
Ideological State Apparatus
Use of representations as a means of ideological control
the 'manufacture of consent'
Arbitrary nature of the sign
Ambiguity of the sign
Denotation is the surface meaning of the sign
Connotation is the wider world of signification that we bring to the sign
Connotive Communities: Audience groups with shared connotive standards
the rhetorical or propaganda use of signs
Modes of Signs
Metaphoric Communities (see Connotive Communities).
Reference to and use of texts by texts
Genre, Narrative, Metaphor
intertextuality can provide a context for signs
Characters are intertextual, film stars are intertexual
Dimensions of intertextuality: Horizontal, vertical
From Work to Text
The Death of The Author
Elements of Narrative
'Equilibrium' & ideology
The Death of the Author (again)
Codes & Conventions
what are the rules and regulations of belonging to a particular group of texts
Ownership and Control
ambiguity and arbitrariness of signs leads to polysemy
What is the Audience?