Friday 4 January 2013

Approaches to Audience

Three Audience Approaches:
1 - How does the text work on the audience (what does the text do to the audience)?
2- How does the Audience use the Text (what does the audience do with the text)?
3 - In what ways is the Audience involved in or in the production of the text (what does the audience contribute to the text)?

Some associated theories:

1 - How does the text work on the audience (what does the text do to the audience)?
1a - Mode of Address; Audience Positioning; Interpellation
1b - [Denotation/Connotation] Mythology
1c - Encoding [from Encoding/Decoding]
1d - (Hegemony)

1e - Culture Industry
1f - Spectacle
1g - Control Society

2- How does the Audience use the Text (what does the audience do with the text)?
2a - Decoding [from Encoding/Decoding]
2b - Uses & Gratifications
2c - Directions for Living
2d - Making is Connecting
2e - Bricolage
2f - Everyday Life - de Certeau
2g - Everyday Life - Fiske
2h - [S/Z]
2i - "`Distinction" etc.
2j - Symbolic Violence

3 - In what ways is the Audience involved in or in the production of the text (what does the audience contribute to the text)?
3a - Participation
3b - Co-Production
3c - [Culture Industry etc]
3d - [S/Z]

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