Approaches to Audience

Three Audience Approaches:
1 - How does the text work on the audience (what does the text do to the audience)?
2- How does the Audience use the Text (what does the audience do with the text)?
3 - In what ways is the Audience involved in or in the production of the text (what does the audience contribute to the text)?

Some associated theories:

1 - How does the text work on the audience (what does the text do to the audience)?
1a - Mode of Address; Audience Positioning; Interpellation
1b - [Denotation/Connotation] Mythology
1c - Encoding [from Encoding/Decoding]
1d - (Hegemony)

1e - Culture Industry

1f - Spectacle

1g - Control Society

2- How does the Audience use the Text (what does the audience do with the text)?
2a - Decoding [from Encoding/Decoding]
2b - Uses & Gratifications
2c - Directions for Living

2d - Making is Connecting

2e - Bricolage

2f - Everyday Life - de Certeau

2g - Everyday Life - Fiske

2h - [S/Z]

2i - "`Distinction" etc.

2j - Symbolic Violence

3 - In what ways is the Audience involved in or in the production of the text (what does the audience contribute to the text)?
3a - Participation
3b - Co-Production

3c - [Culture Industry etc]

3d - [S/Z]