Wesley Rykalski's teaching blog of readings of media texts and guidance on media theories and concepts.
Showing posts with label Bourdieu. Show all posts
Showing posts with label Bourdieu. Show all posts
Sunday, 7 October 2012
Monday, 19 April 2010
Contexts of Reception
The audience's act of reception of a text is always situated within a socio-cultural context the nature of which provides the frameworks on/from which the meaning (or meanings) of the text is constructed. The text does not posses meaning in & of itself. Rather it's meaning lies in it's use within a given set of rules of use in a given setting. The text will be encoded with meaning by the producers and medium of the text but the acceptance (or otherwise) of that preferred reading is an act of the audience not of the text producers or its medium (although it must not be forgotten that the creators of the text and its medium are a part of and or have an effect on the socio-cultural context of reception and so are more involved in the act of reception than in just the provision of an encoded text to be worked on by the audience; see below).
This Wittgensteinian point has been made by Stuart Hall (Encoding/Decoding), David Morely (Family Television & Nationwide), Roland Barthes (Denotation-Connotation), and other proponents of Reception Theory.
The heart of the matter lies not with the text (although it's 'encoding' is a part of the act of reception it is not necessarily essential) but with the socio-cultural context. It is that context that provides the arena in which the text is used and it is in that use that its meaning lies.
This meaning need not be just of the text and its elements (i.e. of plot etc) but of the text in context. The meaning of a TV drama (for instance) can be constructed to show a range of ideological, narrative, representational messages but its meanings also involve its quality as entertainment or as group interaction (family time or as part of a friendship) or indeed as interpersonal communion (a date). The range of meaning of the text within its socio-cultural context also involves distinction (from Bourdieu), social-status, phatic communication (what the USA calls the 'water-cooler moment'; it gives something to talk about), the establishment of social solidarity (i.e. from Durkheim) in that it can create a connection between people, finally we could consider the range of communities that could be formed around the text ('fandom').
Thursday, 12 March 2009
Staus Symbols of Media Culture
Our media culture, the world of media that we engage with and consume, is replete with status symbols that we can either use or have used against us. The most obvious are costly media texts (Vogue, The FT, DVD Box Sets, etc) but the volume and form of consumption and the types of media read or consumed are also indicative of social status and the great game of status competition.
Status competition is a deadly serious game and one that is impossible to avoid. You may not seek to participate in the game of status but that does not prevent others situating you in their games and treating you (poorly or well) accordingly. In fact it is impossible to escape being classified by others and even the act of active rejection of classification on your part in effect classifies (into those who classify and those who do not (you)) and is therefore the ultimate act of status completion; 'I do not participate in status competition' is the claim of those who consider their status in the field in question to be so far beyond the others around them as to be axiomatic.
Media status competition is a question (following Bourdieu) not just of the volume of media consumed but of the composition of that media. The volume of media consumption will position an individual in the great game of distinction but may not necessarily always afford a high position in the hierarchy of that game. Indeed massive and conspicuous consumption of media can be stigmatised and stigmatising rather than distinguishing. On the level of display this conspicuous consumption of media (through really substantial multi-channel TV subscriptions [especially through dedicated film & sport subscriptions], high bandwidth broadband contracts, expensive mobile phones on expensive monthly contract terms, possession of expensive new media equipment [especially the very wide screen TV], etc) is concerned with display of access to resources (economic capital) and not with social/cultural capital. It can therefore be used to denigrate those who enact this media-potlatch by those with surplus socio-cultural capital. This is to say that a strategy of distinction can be mobilised by those of high socio-cultural capital against those of equal (or greater) economic capital who have less socio-cultural capital. The very display that equates to successful distinction in one field of status competition can be a failing strategy in another. This is very easy to imagine simply by considering the cultural position of Premiership Football. Football does not hold a position in the high reaches of the cultural life of England but TV access to it requires just the media-potlatch under discussion; dedicated multi-channel TV equipment (not Freeview) and special (and expensive) subscriptions.
It is this antagonism between groups with different amounts of cultural capital (even if the total volume of capital is equal the unequal composition will come into play) that leads to denigration of the media (and thus cultural) choices of those people located in the lower parts of the cultural hierarchy (of the "they live in council houses but can afford satellite television..." type). As the lower reaches of the cultural capital hierarchy are, typically, also the lower reaches of the economic capital hierarchy this competition leads to the enactment of symbolic violence against that lower capital volume part of society. The least powerful feel the double effect of the actual violence of low economic capital (the choice of the necessary) and the symbolic violence of low socio-cultural capital; they have less and are made to suffer shame and disgrace for that lack.
As our society utilises a 'capitalist' mode of resource allocation (i.e. rationing by power of resources) it only notices persons with a certain capital volume and is uninterested in the rest of society and so those who lack and are made to suffer for that lack are not represented by our media and so suffer the final annihilation of not existing in our media society. The absence of the poor from our media landscape is a brutal expression of the brutality of our social formation.

Status competition is a deadly serious game and one that is impossible to avoid. You may not seek to participate in the game of status but that does not prevent others situating you in their games and treating you (poorly or well) accordingly. In fact it is impossible to escape being classified by others and even the act of active rejection of classification on your part in effect classifies (into those who classify and those who do not (you)) and is therefore the ultimate act of status completion; 'I do not participate in status competition' is the claim of those who consider their status in the field in question to be so far beyond the others around them as to be axiomatic.
Media status competition is a question (following Bourdieu) not just of the volume of media consumed but of the composition of that media. The volume of media consumption will position an individual in the great game of distinction but may not necessarily always afford a high position in the hierarchy of that game. Indeed massive and conspicuous consumption of media can be stigmatised and stigmatising rather than distinguishing. On the level of display this conspicuous consumption of media (through really substantial multi-channel TV subscriptions [especially through dedicated film & sport subscriptions], high bandwidth broadband contracts, expensive mobile phones on expensive monthly contract terms, possession of expensive new media equipment [especially the very wide screen TV], etc) is concerned with display of access to resources (economic capital) and not with social/cultural capital. It can therefore be used to denigrate those who enact this media-potlatch by those with surplus socio-cultural capital. This is to say that a strategy of distinction can be mobilised by those of high socio-cultural capital against those of equal (or greater) economic capital who have less socio-cultural capital. The very display that equates to successful distinction in one field of status competition can be a failing strategy in another. This is very easy to imagine simply by considering the cultural position of Premiership Football. Football does not hold a position in the high reaches of the cultural life of England but TV access to it requires just the media-potlatch under discussion; dedicated multi-channel TV equipment (not Freeview) and special (and expensive) subscriptions.
It is this antagonism between groups with different amounts of cultural capital (even if the total volume of capital is equal the unequal composition will come into play) that leads to denigration of the media (and thus cultural) choices of those people located in the lower parts of the cultural hierarchy (of the "they live in council houses but can afford satellite television..." type). As the lower reaches of the cultural capital hierarchy are, typically, also the lower reaches of the economic capital hierarchy this competition leads to the enactment of symbolic violence against that lower capital volume part of society. The least powerful feel the double effect of the actual violence of low economic capital (the choice of the necessary) and the symbolic violence of low socio-cultural capital; they have less and are made to suffer shame and disgrace for that lack.
As our society utilises a 'capitalist' mode of resource allocation (i.e. rationing by power of resources) it only notices persons with a certain capital volume and is uninterested in the rest of society and so those who lack and are made to suffer for that lack are not represented by our media and so suffer the final annihilation of not existing in our media society. The absence of the poor from our media landscape is a brutal expression of the brutality of our social formation.
Thursday, 10 April 2008
Media Aristocracy
One of the fascinating things about Bourdieu's Distinction (or here) is the variety of approaches to the study of the media it provides us with and the range of connexions it allows us to form. Bourdieu's concept of an aristocracy of culture marked by its distance from necessity is what concerns us in this post.
How one consumes and receives culture is one of the most important marks of distinction and therefore a key means for the accumulation of cultural capital. Anything which is not necessary (and we are ignoring the psychiatric self-actuation as a need - necessity here means shelter, heat, clean water, and sufficient nutrition) is distinguishing as it displays use of spare time and resources. So there is a very raw and powerful difference between being able to consume media culture and not having the time or resources to waste on such consumption.
The tale is not told with this bare fact however. Every segment of society has its own authorised culture and the unnecessary participation in that authorised culture is a means of creating status within that part of society. Although the genres are similar and the issues addressed and narrative forms used appear the same there is a very radical difference in social status between reading Skins & Teen Vogue one the one hand and Hollyoaks and More on the other (and it is a step higher to transfer to Sex and the City and Vogue proper). The former is the mark of the aristocracy of (female) teen media culture and the latter is far more plebeian. This is by no means the full extent of this scale and it is not the only scale - there are a huge range of different social fields of status competition - but it is a good example of the the media texts and forms we can connect with Bourdieu's ideas.
Technorati Tags: Bourdieu, Media, Culture
How one consumes and receives culture is one of the most important marks of distinction and therefore a key means for the accumulation of cultural capital. Anything which is not necessary (and we are ignoring the psychiatric self-actuation as a need - necessity here means shelter, heat, clean water, and sufficient nutrition) is distinguishing as it displays use of spare time and resources. So there is a very raw and powerful difference between being able to consume media culture and not having the time or resources to waste on such consumption.
The tale is not told with this bare fact however. Every segment of society has its own authorised culture and the unnecessary participation in that authorised culture is a means of creating status within that part of society. Although the genres are similar and the issues addressed and narrative forms used appear the same there is a very radical difference in social status between reading Skins & Teen Vogue one the one hand and Hollyoaks and More on the other (and it is a step higher to transfer to Sex and the City and Vogue proper). The former is the mark of the aristocracy of (female) teen media culture and the latter is far more plebeian. This is by no means the full extent of this scale and it is not the only scale - there are a huge range of different social fields of status competition - but it is a good example of the the media texts and forms we can connect with Bourdieu's ideas.
Technorati Tags: Bourdieu, Media, Culture
Sunday, 23 March 2008
Symbolic violence and Stabile update
I have just added some resources on Nick Broomfield's Biggie and Tupac to the stabile of this blog (they can be found under Documentary or just by searching for Biggie and Tupac). The notes deal with a variety of issues but perhaps the most interesting is Bourdieu's concept of symbolic violence.
Symbolic violence is (along with all of the concepts that Bourdieu introduced into sociology; field, habitus, symbolic capital, etc) not the easiest thing to get to grips with; Bourdieu seems to have been rather committed to forcing his readers to think very hard for themselves. One way of thinking about symbolic violence might be to consider it the as the effect of a specific implementation of symbolic power; which Bourdieu defines thus "symbolic power is the power to make things with words" (in his 'Social Space and Symbolic Power', Sociological Theory, Vol. 7, No. 1. (Spring, 1989)). This capacity to make things with words is rather more dramatic than this simple statement suggests; social groups and identities are after all made with words. Symbolic power is then the power to define, label, categorise, and thus control. It is the power to determine the way people are thought of and spoken of even by themselves.
Symbolic violence is the application of this symbolic power in a directed fashion against individuals and groups. The way in which Catherine Tate's 'Lauren Cooper' and Little Britain's 'Vicky Pollard' have been used to label, define and categorise poor young females in recent times and the way in which those categorisations are used against individuals and the entire social formation these characters stand for (are the synecdoche of). It is this use that is the symbolic violence in this case.
A useful wider discussion can be found in the chapter on Bourdieu in Angela McRobbie's very useful The
Uses of Cultural Studies (London: Sage, 2005).
Symbolic violence is (along with all of the concepts that Bourdieu introduced into sociology; field, habitus, symbolic capital, etc) not the easiest thing to get to grips with; Bourdieu seems to have been rather committed to forcing his readers to think very hard for themselves. One way of thinking about symbolic violence might be to consider it the as the effect of a specific implementation of symbolic power; which Bourdieu defines thus "symbolic power is the power to make things with words" (in his 'Social Space and Symbolic Power', Sociological Theory, Vol. 7, No. 1. (Spring, 1989)). This capacity to make things with words is rather more dramatic than this simple statement suggests; social groups and identities are after all made with words. Symbolic power is then the power to define, label, categorise, and thus control. It is the power to determine the way people are thought of and spoken of even by themselves.
Symbolic violence is the application of this symbolic power in a directed fashion against individuals and groups. The way in which Catherine Tate's 'Lauren Cooper' and Little Britain's 'Vicky Pollard' have been used to label, define and categorise poor young females in recent times and the way in which those categorisations are used against individuals and the entire social formation these characters stand for (are the synecdoche of). It is this use that is the symbolic violence in this case.
A useful wider discussion can be found in the chapter on Bourdieu in Angela McRobbie's very useful The
Uses of Cultural Studies (London: Sage, 2005).
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