Wesley Rykalski's teaching blog of readings of media texts and guidance on media theories and concepts.
Friday, 30 November 2012
the realistic isn't real (but the monsters are)
Tuesday, 24 May 2011
Monday, 19 April 2010
DOCUMENTARY - BOWLING FOR COLUMBINE
Wednesday, 28 January 2009
The Missing The Point Society
What is particularly galling about this is that the standards they set for other peoples knowledge and understanding of science are reject by them when it comes to their dealings with other fields of knowledge (e.g. their fear of The Flintstones).
The RSocChem are not alone in this as Sense About Science and the rest of the 'science-communication-industry' are equally guilty of this hypocritical hectoring foolishness when it comes to knowledge of fields of enquiry and understanding beyond their own borders. If we consider Sense About Science's annual pop at celebraty ignorance of science we can see this deliberate ignorance of other fields of knowledge quite clearly.
Consider the following two examples.
First, Delia Smith is disturbingly, praised for keeping out of the politics of food (i.e. GM) but castigated for considering over indulgence in sugar to be a problem and suggesting excluding it from ones diet. The SaS response to this is remarkable and worth quoting in full
Lisa Miles, senior nutrition scientist, British Nutrition Foundation
“Delia, you’ll never get rid of sugar from the diet, nor would you want to, as you consume sugars naturally in many foods such as fruit and milk, which provide us with important nutrients. Also, the causes of obesity are much more complex. Although you’re right, in so far as that if you have too many foods/drinks with high levels of added sugar, it can upset the balance of a healthy diet.”
Note the 'ontological gerrymandering' at the begin of the second line in the move from the cooking term 'sugar' to the nutrition science term 'sugars'. The deliberate transition from singular to plural transforms the meaning of the words. Although these words are connected they do not posses the same meaning here and are, indeed, not even members of the same family resemblance. 'Sugar' here has been used to mean sucrose processed from the plant Sugar Cane and used as an ingredient in cooking - as we would expect from a famous cook. Whereas 'Sugars' has been used to indicate water-soluble carbohydrates - as we would expect from a nutrition scientist. There is a fundamental difference between the two uses of these words and there is no sense in which SaS's criticism of Delia is meaningful. It is not the case that this is ignorance of Wittgenstein on the part of SaS rather it is a wilful display of ignorance of cooking on the part of SaS and there is simply no ignorance of science on the part of Delia Smith to be discussed. Consider what a culinary disaster it would be if you asked a member of the SaS team to pass you the salt when cooking as they would have to pass you some salts; the combination of Lead Diacetate and Copper Sulphate sounds particularly yummy!
Second, we have this gem of wilful ignorance;
It’s unusual to hear celebrities talking about maths, but science sells and Einstein’s famous equation E=mc2 is so famous that it even makes a cool album title. Mariah Carey explained her choice of an equation as her latest album title by clarifying that it stood for “emancipation equals Mariah Carey times two”. Dr David Leslie, mathematician “Unfortunately, Mariah has misread the algebra. The two in the equation means c squared, not mc multiplied by two. The correct reading of the equation is E=mcc, so perhaps Mariah's re-interpretation should have been “Emancipation equals Mariah Carey Carey”? I would have been very happy to chat with her and check it out before she went to print.”
There is so much that is outrightly silly about this statement and it displays such blindness to other fields of knowledge that at first I assumed this was some kind of ironic piss taking of Sense About Science's communication project. Now I am forced to accept that this was sincerely meant. I look forward to Dr Leslie giving Garrison Keillor a good talking to about the impossibility of all the children of Lake Wobegon being 'above average' and slapping the producers of Lynx deodorant silly for claiming that the mere act of addition makes women undergo forced and immediate chimerism! The sign in question has marketing effectiveness because it is an icon of the modern world and is immediately recognisable to almost everyone. Their is no 'misreading' of this equation because it is not an composite entity in this case but one icon. In mathematics the five individual components are meaningful as an assemblage whereas in marketing or semiotic terms this is but one whole iconic entity.
The problem of this is that all of the fields of knowledge and understanding essential to communication are deliberately ignored by the professional communicators of scientific knowledge and understanding; which is a useful starting point for a discussion of irony.
Wednesday, 19 November 2008
DISCOURSE OF REALISM
Realism is a key issue of all textual studies (whether of literature, film, media, the past, etc.) as the more realistic a text is accepted as being the more engagement we make with it. Indeed highly realistic texts will be accepted as 'true' and in that acceptance is the power of realism as an interpellating device; i.e as a mechanism for drawing the audience to the text and getting them to adopt the ideology of the text as their own. The discourse of realism involves the different conditions that each text must meet for its audience to accept it as realistic.
TYPES OF REALISM
There are many different types of realism because each text will need a different approach to the realistic. Plots involving things that do not exist (ghosts, faster-than-light-travel, talking chickens/rats/donkeys) can still be realistic as can texts that deal in non-realistic depictions (cartoons especially) because they utilize approaches to the realistic other than an appeal to contemporary experience and photographic depiction.
1. Surface naturalism - presenting the world of the text as though it were the real world being represented (avoiding anachronisms and ensuring authenticity though appropriate locations, props, costumes, accents, etc).
2. Ecphrasis - Ecphrasis is the luxuriously detailed description of something that evokes the real through the sheer mass of descriptive effort involved. This approach to the establishment of the realistic was proposed by Barthes in his The Effect of Reality. For Barthes ecphrasis was the key to both the realistic novels of the 19th century and the bourgeois ideologies they embodied and to the disciplined realistic history that emerged alongside them.
3. Conformity to experience - if a text limits itself to the representation of that which is within the experience of its audience it will be more easily accepted as real.
4. Photography - since the invention of photography and its incredible offspring moving pictures with sound photo-realism has been the starting point for establishing the realistic.
5. Psychological or emotional realism - in this approach the audience are asked to view the characters in a text and their actions as plausible and potentially real because they seem to us to be in-line with our own emotions and psychology. This form of realism is fundamentally about the believability of character.
6. Narrative realism - form of realism in which the realistic is evoked by the telling of believable stories. If narratives are not plausible, regardless of how outlandish their content, then the text will not be accepted as realistic.
7. Content realism - this form of realism concerns the 'real' record of events and the depiction of 'real' things (such as a London street) and it is this form of realism that is most often used by news and documentary texts.
8. Genre conventions of realism - each genre has its own codes and conventions of realism and audiences will use a modality judgment (i.e. a judgment on the appropriateness of the form of realism used for the genre involved) to decide if any given text is acceptably realistic based on their prior experience of the genre and of other approaches to the realistic (e.g. non-diegetic music is typically not considered anti-realistic).
DISCOURSE OF REALISM
Discourse means both language about and/or of 'x' and communication embodying ideology and so the discourse of realism is not just the negotiation between text and audience about whether or not the text is acceptable as realistic (i.e. the result of the audience's modality judgment regarding the approaches to the realistic used in the text) but also concerns the ideological power considerations regarding realism to be found in the wider society and what interest the elite may have in the realistic. Whether or not a text is considered realistic or not will not just be the result of the creators of the text stacking up enough approaches to establishing the real and then an individual deciding if that makes the text real enough or not but also of the play of social power around the text. Sufficient backing by enough resources of social power will make a text acceptably realistic regardless of its own qualities.
REPRESENTATION: Realism
The realism of a media text can rest on a variety of different factors and there are many ways of establishing a media text as real (see the appendix below) but what is important is that we, the audience, treat texts as real enough for us. Every text is considered by its audience in terms of should I accept this as realistic and do I accept this as realistic. This is the audience’s modality judgment about the text; is the mode of realism and the type of text appropriate to one another, does the text succeed in seeming real, and ought I accept this?
http://www.litnotes.co.uk/realism.htm
http://www.readingonline.org/newliteracies/lit_index.asp?HREF=/newliteracies/hobbs/index.html
http://en.wikipedia.org/wiki/Effect_of_Reality
http://www.aber.ac.uk/media/Documents/S4B/sem02a.html
http://www.aber.ac.uk/media/Documents/short/realrev.html
http://en.wikipedia.org/wiki/Hyperreality
http://csmt.uchicago.edu/glossary2004/realityhyperreality.htm
http://en.wikipedia.org/wiki/Jean_Baudrillard
http://plato.stanford.edu/entries/baudrillard/
http://www.robertexto.com/archivo9/baudrillard.htm/
http://www.ubishops.ca/baudrillardstudies/index.html
http://www.egs.edu/faculty/baudrillard/baudrillard-disneyworld-company.html