Wesley Rykalski's teaching blog of readings of media texts and guidance on media theories and concepts.
Tuesday, 1 May 2012
Wednesday, 30 November 2011
Tuesday, 24 May 2011
Wednesday, 28 July 2010
What Counts as Documentary: Redux
Thursday, 4 February 2010
Phantasmagoria: Walter Benjamin and the World of Tomorrow
Benjamin was very interested in culture and what it could tell us. Culture here does not mean 'high culture' (art, literature, opera, etc) but the more mundane artefacts of the quotidian; posters, prints and printing, cinema, TV, and everything that one encounters in daily life. Indeed all of the ephemeral and evanescent stuff that we could absent-mindedly throw away or forget about whether it be material or conceptual (i.e. small-talk or other conversation). Indeed Benjamin's most important work - The Arcades Project - is specifically concerned with what all of this seemingly throw away stuff could tell us about the history of Paris in the 19th century and thus about the history of the 19th century more generally.
For our purposes - the study of the media and of society more generally - this concern with culture is very useful (Benjamin's concern with culture prefigures Stuart Hall and the CCCS and is therefore an essential point of contact). Benjamin was a member of the Frankfurt School and so was also concerned with the role and function of power and domination in society. This can be most clearly seen in his critical analysis of the Haussmannization of Paris in his Paris; Capital of the Nineteenth Century. This 'renovation' (we would call it 'urban regeneration' today) of Paris in the period of the Second Empire was seen by Benjamin to be a means of controlling the urban space (the great wide boulevards that Haussman's project introduced were far harder to barricade) and of policing its people by forcing the poor from the centre into the periphery.
Benjamin's most famous essay - on The Work of Art in the Age of Mechanical Reproduction - helps us to think about and understand a lot of the issues involved in the current media landscape. Benjamin's argument in this essay is simple; the ease with which 'art' can be reproduced and disseminated is democratic.
This needs some expansion;
The ease with which 'art' (which we can take to mean cultural artefacts of any kind)
can be reproduced, either mechanically (printing, photography, photocopier, cd/dvd burner) or digitally (computer, digital photography, scanner, etc),
and disseminated, again either mechanically (post, courier, etc), institutionally (library, etc) or digitally (TV, Internet, BitTorrent, etc),
is democratic (benefits the people and breaks down the structures of domination in society).
Benjamin welcomed the very problem faced by contemporary media corporations whereby they spend a great deal of money creating a media artefact that then costs nothing to digitally reproduced & disseminate (given the existence of, and access to by the participants, the astonishing communications infrastructure we call the internet).
The current political problems around the Digital Economy Bill [here, here & here] are exactly concerned with the problems that Benjamin identified. The efforts of the Big-IP combines (the big four, the big six, the other big six, etc) to turn state power to the effort to control their property and thus defend their profits against the democratizing effect of the reproducibility of culture.
Basic Media Concepts List
BASIC CONCEPTS LIST
This list of concept areas and associated ideas is a useful checklist for any work one could be doing in Media Studies. It is just an outline intended to be used to jog your memory rather than a fully fledged plan or approach to essay writing or exam practice. However, whenever you write about Media and/or Culture you should use it as a framework for thinking and planning.
MEDIATION
Media & Medium
Mediation
REPRESENTATION
Representational Nature of the media
Stereotype
Hegemony
Realism
Reality
Modality
Reality Effect [Barthes]
Hyperreality [Baudrillard]{Post-Modernism}
Discourse of realism
IDEOLOGY
Marx
Base/Superstructure Model
'opiate of the masses'
Althusser
Ideology as 'lived experience'
Ideological State Apparatus
Interpellation
Gramsci
Hegemony
Use of representations as a means of ideological control
the 'manufacture of consent'
SEMIOTICS
Sign/Signified (referent)/Signification
Arbitrary nature of the sign
Ambiguity of the sign
Polysemy
Denotation/Connotation
Denotation is the surface meaning of the sign
Connotation is the wider world of signification that we bring to the sign
Connotive Communities: Audience groups with shared connotive standards
Myth (Barthes)
the rhetorical or propaganda use of signs
Modes of Signs
Indexical
Symbolic
Iconic
Metaphor
Metaphor
Metonym
Irony
Synecdoche
Metaphoric Communities (see Connotive Communities).
INTERTEXTUALITY
Reference to and use of texts by texts
Genre, Narrative, Metaphor
intertextuality can provide a context for signs
Characters are intertextual, film stars are intertexual
Hypertext
Dimensions of intertextuality: Horizontal, vertical
Allusion
Barthes
From Work to Text
The Death of The Author
Narrative Codes
Post-Modernism
NARRATIVE
Elements of Narrative
Setting
Narration/Narrator
Plot
Characters
Focalization
Discourse
Structuralism
Structuralism
Propp
Levi-Strauss
Todorov
'Equilibrium' & ideology
Barthes
Narrative codes
Post-Structuralism
Barthes
The Death of the Author (again)
(Derrida etc)
GENRE
Codes & Conventions
what are the rules and regulations of belonging to a particular group of texts
INSTITUTIONS
Ownership and Control
'Propaganda Model'
AUDIENCE
Theory
Encoding/Decoding
Reception Theory
ambiguity and arbitrariness of signs leads to polysemy
Encoding/Decoding
What is the Audience?
Target Audience
Intended Audience
Accidental Audience
Total Audience
Friday, 6 November 2009
"Is that really true or is it just something theory dreamt up": The Death of The Author and Student Media Analysis
Thursday, 12 March 2009
Staus Symbols of Media Culture
Status competition is a deadly serious game and one that is impossible to avoid. You may not seek to participate in the game of status but that does not prevent others situating you in their games and treating you (poorly or well) accordingly. In fact it is impossible to escape being classified by others and even the act of active rejection of classification on your part in effect classifies (into those who classify and those who do not (you)) and is therefore the ultimate act of status completion; 'I do not participate in status competition' is the claim of those who consider their status in the field in question to be so far beyond the others around them as to be axiomatic.
Media status competition is a question (following Bourdieu) not just of the volume of media consumed but of the composition of that media. The volume of media consumption will position an individual in the great game of distinction but may not necessarily always afford a high position in the hierarchy of that game. Indeed massive and conspicuous consumption of media can be stigmatised and stigmatising rather than distinguishing. On the level of display this conspicuous consumption of media (through really substantial multi-channel TV subscriptions [especially through dedicated film & sport subscriptions], high bandwidth broadband contracts, expensive mobile phones on expensive monthly contract terms, possession of expensive new media equipment [especially the very wide screen TV], etc) is concerned with display of access to resources (economic capital) and not with social/cultural capital. It can therefore be used to denigrate those who enact this media-potlatch by those with surplus socio-cultural capital. This is to say that a strategy of distinction can be mobilised by those of high socio-cultural capital against those of equal (or greater) economic capital who have less socio-cultural capital. The very display that equates to successful distinction in one field of status competition can be a failing strategy in another. This is very easy to imagine simply by considering the cultural position of Premiership Football. Football does not hold a position in the high reaches of the cultural life of England but TV access to it requires just the media-potlatch under discussion; dedicated multi-channel TV equipment (not Freeview) and special (and expensive) subscriptions.
It is this antagonism between groups with different amounts of cultural capital (even if the total volume of capital is equal the unequal composition will come into play) that leads to denigration of the media (and thus cultural) choices of those people located in the lower parts of the cultural hierarchy (of the "they live in council houses but can afford satellite television..." type). As the lower reaches of the cultural capital hierarchy are, typically, also the lower reaches of the economic capital hierarchy this competition leads to the enactment of symbolic violence against that lower capital volume part of society. The least powerful feel the double effect of the actual violence of low economic capital (the choice of the necessary) and the symbolic violence of low socio-cultural capital; they have less and are made to suffer shame and disgrace for that lack.
As our society utilises a 'capitalist' mode of resource allocation (i.e. rationing by power of resources) it only notices persons with a certain capital volume and is uninterested in the rest of society and so those who lack and are made to suffer for that lack are not represented by our media and so suffer the final annihilation of not existing in our media society. The absence of the poor from our media landscape is a brutal expression of the brutality of our social formation.
Wednesday, 19 November 2008
DISCOURSE OF REALISM
Realism is a key issue of all textual studies (whether of literature, film, media, the past, etc.) as the more realistic a text is accepted as being the more engagement we make with it. Indeed highly realistic texts will be accepted as 'true' and in that acceptance is the power of realism as an interpellating device; i.e as a mechanism for drawing the audience to the text and getting them to adopt the ideology of the text as their own. The discourse of realism involves the different conditions that each text must meet for its audience to accept it as realistic.
TYPES OF REALISM
There are many different types of realism because each text will need a different approach to the realistic. Plots involving things that do not exist (ghosts, faster-than-light-travel, talking chickens/rats/donkeys) can still be realistic as can texts that deal in non-realistic depictions (cartoons especially) because they utilize approaches to the realistic other than an appeal to contemporary experience and photographic depiction.
1. Surface naturalism - presenting the world of the text as though it were the real world being represented (avoiding anachronisms and ensuring authenticity though appropriate locations, props, costumes, accents, etc).
2. Ecphrasis - Ecphrasis is the luxuriously detailed description of something that evokes the real through the sheer mass of descriptive effort involved. This approach to the establishment of the realistic was proposed by Barthes in his The Effect of Reality. For Barthes ecphrasis was the key to both the realistic novels of the 19th century and the bourgeois ideologies they embodied and to the disciplined realistic history that emerged alongside them.
3. Conformity to experience - if a text limits itself to the representation of that which is within the experience of its audience it will be more easily accepted as real.
4. Photography - since the invention of photography and its incredible offspring moving pictures with sound photo-realism has been the starting point for establishing the realistic.
5. Psychological or emotional realism - in this approach the audience are asked to view the characters in a text and their actions as plausible and potentially real because they seem to us to be in-line with our own emotions and psychology. This form of realism is fundamentally about the believability of character.
6. Narrative realism - form of realism in which the realistic is evoked by the telling of believable stories. If narratives are not plausible, regardless of how outlandish their content, then the text will not be accepted as realistic.
7. Content realism - this form of realism concerns the 'real' record of events and the depiction of 'real' things (such as a London street) and it is this form of realism that is most often used by news and documentary texts.
8. Genre conventions of realism - each genre has its own codes and conventions of realism and audiences will use a modality judgment (i.e. a judgment on the appropriateness of the form of realism used for the genre involved) to decide if any given text is acceptably realistic based on their prior experience of the genre and of other approaches to the realistic (e.g. non-diegetic music is typically not considered anti-realistic).
DISCOURSE OF REALISM
Discourse means both language about and/or of 'x' and communication embodying ideology and so the discourse of realism is not just the negotiation between text and audience about whether or not the text is acceptable as realistic (i.e. the result of the audience's modality judgment regarding the approaches to the realistic used in the text) but also concerns the ideological power considerations regarding realism to be found in the wider society and what interest the elite may have in the realistic. Whether or not a text is considered realistic or not will not just be the result of the creators of the text stacking up enough approaches to establishing the real and then an individual deciding if that makes the text real enough or not but also of the play of social power around the text. Sufficient backing by enough resources of social power will make a text acceptably realistic regardless of its own qualities.
REPRESENTATION : Hegemony
Hegemony is a representational strategy of power; a way of using representations to control other people. In many ways hegemony is the central concept of media studies. This idea is crucial to the key concepts of representation, ideology, narrative, institutions and audience so it is essential that we develop a detailed understanding of the idea.
Hegemony is a representational strategy of social power that aims to ensure the continued tacit or active support of the majority of the people for the rule of the minority (even though the rule of that minority – the elite – is not in the interests of the majority). This is achieved by representing all groups bar the elite as unfit or unsuitable to hold and wield legitimate power and by representing the elite as the only group capable of ensuring social peace, prosperity, justice, etc.
The ‘fearful outsider’ is the most commonly encountered representation used by the elite to control the majority and ensure that the majority continue to tacitly support the rule of the elite. Anyone or any group who can be depicted as ‘not one of us’ or ‘outside the boundaries of normal society’ (i.e. as other) is being represented as fearful so that the majority of the population will turn to the elite (who hold and wield all the power in society) for protection. Consider; ‘hoodies’, paedophiles, criminals, ‘chavs’, foreigners, immigrants, every front page of the Daily Mail, indeed any moral panic is a hegemonic success because the elite will be turned to by the people to save them from the source of the panic (see the list above).
Hegemony is the manufacture consent through the manipulation of the common sense.
Manufacture Consent – No elite can rule through force alone and forever. A ruling group needs the consent of the majority to maintain and replicate (i.e. hand it on to their children) their rule. The consent, however, is not sought from the majority – they could decide the wrong thing after all – nor left up to them rather it is manufactured by the elite through the processes of hegemony. It is a consent that is not freely given nor is it fully informed (quite the opposite) rather it is carefully built up for us by the elite; it is a consent we give with out knowing and without option.
“Common sense is not something rigid and stationary, but is in continuous transformation, becoming enriched with scientific notions and philosophical opinions that have entered into common circulation. 'Common sense' is the folklore of philosophy and always stands midway between folklore proper (folklore as it is normally understood) and the philosophy, science, and economics of the scientists. Common sense creates the folklore of the future, a relatively rigidified phase of popular knowledge in a given time and place.”
Gramsci, Antonio, Selections from cultural writings. London (Lawrence & Wishart) 1985, 421
Hegemony
http://www.aber.ac.uk/media/Documents/marxism/marxism10.html
http://en.wikipedia.org/wiki/Cultural_hegemony
http://www.theory.org.uk/ctr-gram.htm
http://www.cultsock.ndirect.co.uk/MUHome/cshtml/contributions/gramsci.html
http://www.infed.org/thinkers/et-gram.htm
http://socserv2.mcmaster.ca/soc/courses/soc2r3/gramsci/gramheg.htm
http://www.theory.org.uk/ctr-rol6.htm
http://rykalskireadsthemedia.blogspot.com/search/label/Hegemony
http://www.bisa.ac.uk/bisanews/0205/bisa0205_2.htm
http://www.nottingham.ac.uk/csme/meas/papers/coben.html
http://www.isj.org.uk/index.php4?id=308
http://www.cultsock.ndirect.co.uk/MUHome/cshtml/media/fdevdet.html
http://www.cultsock.ndirect.co.uk/MUHome/cshtml/media/mugging.html
http://www.mediaknowall.com/violence/moralpanicnotes.html
http://en.wikipedia.org/wiki/Moral_panic
http://www.bbc.co.uk/radio4/factual/thinkingallowed_20030430.shtml
REPRESENTATION: Stereotypes
One of the first issues to get to grips with is that of typing and stereotyping by the media. Typing is the ascription of assumed group characteristics to an individual that is assumed to be a member of the group in question. It is a very common human behaviour and we all of us do it all the time to make sense of people and groups we know little of. Stereotyping is the same activity, lumping someone into a group without knowing if they really are a member of that group, carried out with negative intent or effect. So to make assumptions about a person or group you do not know is typing but to make those assumptions with the intent or effect of denigrating, dismissing, disempowering or harming someone is stereotyping.
Stereotypes can be very hard to erase or change once someone has adopted a particular attitude. The point is that a stereotype is a habit of mind (an idea which is habitually used without critical awareness by a person) and so is a part of the person who uses the stereotype. It is common for strongly established stereotypes to become deeply rooted in the common sense of a culture and these widely held and un-critically accepted habits of mind are the most dangerous stereotypes. They are the ones most likely to be acted on and they are the ones most likely to lead to a moral panic (consider these instances – http://en.wikipedia.org/wiki/2005_Birmingham_riots http://en.wikipedia.org/wiki/Emmett_Till).
Links
Stereotypes
http://en.wikipedia.org/wiki/Stereotype
http://www.media-awareness.ca/english/issues/stereotyping/
http://www.revision-notes.co.uk/revision/875.html
http://www.aber.ac.uk/media/Modules/TF33120/gendertv.html
http://www.understandingprejudice.org/apa/english/page11.htm
http://www.ucl.ac.uk/media/library/stereotypethreat
Thursday, 29 May 2008
The Grammar of Media?
Certain parts of the grammars of media are quiet obvious - headlines prioritise, 'talking-heads' such as news presenters are (claim to be) objective narration, bold OR CAPITALISED TEXT is shouting, a film or TV close-up is 'Emphasis!', blue underlining means hypertext link - whereas other parts of these grammars are harder to grasp.
Close-ups are a good example of this as they are the indexical signs of the ideology of individualism; which Althusser showed to be such a key interpellating device. The close-up isolates the important individuals from the mass of characters in a hierarchical representational structure similar to the use of foreground versus background in perspective imagery (photography and so forth) or on the stage.
The final scene of Norma Desmond in Wilder's Sunset Boulevard is a biting commentary on this part of the grammar of cinema. Highlighting the close-up's role in the establishment of leading individuals and the way in which it is a shot reserved for the leading individuals; i.e. for leaders. Sergio Leone also criticised the ideological function of the close-up in his great cycle of westerns by ridiculing it with super tight extra close close-ups (often eyes only) and by utilising it as a tool for creating equality. In Leone's work anybody could get a close-up and this most emphatic of camera shots was not reserved for the leading individuals in the text. Indeed some of the most important sequences in Leone's work are inter-cut tight close ups. In many ways Wilder's criticism of the close up in Sunset Boulevard is far stronger than Leone's because where Leone dismissed the hierarchical function of the close-up Wilder associated it and thus the whole ideology of individualism with a deranged selfish murderous narcissism.
That which is in the seeming proximity of the foreground is granted a greater hierarchical status than those things, persons, characters in the background. That the foreground is an apparent proximity is a key point to remember. Texts are artificial deliberate constructs. Nothing occurs in them by chance (this is why we are told that Hedda Gabler inherited some pistols) and nothing is real. Leading characters and background figures are both 'paper beings' as Barthes describes them in 'Introduction to the Structural Analysis of Narrative' (in Image-Music-Text at p111) so placing them in a hierarchy is a deliberate act based on the deliberate creation of a set of paper beings, paper places, and paper objects to place in this 'paper hierarchy'.
The lesson of the ideological function of the close-up is that just as more normal language is permeated with power so the languages of the media are flooded with power. It is not enough to concern ourselves with the language and grammar of media we must consider the ways in which these languages are used in relations of power and what role these grammars play in the exercise of social power. We must consider the discourse of media; the ways in which the media as language (rather than their content) enact and implement power in society.
Monday, 31 March 2008
Funk-to-Funky
The media studies reading of both series is rather straight forward. Sam Tyler & Alex Drake are the synecdoche of us and of our struggle to overcome the bigotry and discrimination that used to be such a powerful part of our society. Ashes to Ashes and Life on Mars share a hopeful (perhaps too hopeful) view on the state of present day Britain and on the direction that British society seems to be taking. The discourse of both shows is that even though the things of the past have some good points today is a better world to be in if you are a member of a non-hegemonic group (not white, not male, not straight etc).
This tension is rather neatly displayed by the appearance of Lord Scarman as a character in the last episode of the first series of Ashes to Ashes. The camaraderie of Gene's team in the face of the 'threat' posed by Lord Scarman is a positive thing but Alex, and we, know that Scarman's way is the only way for British society to take. That the police had to stop being an instrument of racial, homophobic, and state terror in order for British society to function at all. Lord Scarman was charged with the official investigation into the Brixton riots of 1981 (or see here) and many of his conclusions regarding the role of policing in the initiation of those riots were eventually incorporated into the Police and Criminal Evidence Act of 1984 and into the practices of the Metropolitan Police. Lord Scarman and his report were a good thing and Gene's failure to recognise this is a key part of his backwards facing understanding of the world.
The conservative nostalgia reading of the two series is rather more complicated. It begins with a reading of Gene Hunt as a tonic to the so called political correctness of our age. In this reading Gene is the key figure and not Sam or Alex and his 'unreconstructed' views and behaviours are read as an affirmation of the bigotry and discrimination of the past. As though Gene were the heroic leader of a movement to 'call a spade a spade' and gloss over the ethnic slur this phrase came to contain. In this reading the BBC have either been conned into broadcasting this heroic illiberalism or have finally started to see sense (neither of these seem all that likely to me).
The next phase of this reading is a form of golden-ageism (i.e. looking back to a time that was better than today) because by some quirk both Life on Mars and Ashes to Ashes are set at moments of Conservative Party government in Britain. Life on Mars is set during the fag-end of the Heath government and Ashes to Ashes near the beginning of the Thatcher years. In each case viewers with Conservative political inclinations are provided the opportunity to escape to a time when the horrid Labour lot who currently form the government were safely out of office. 1973 is not as effective a setting as 1981 for this golden-age version of the conservative nostalgia reading because Heath never possessed the same cult of personality or the same degree of fanatical devotion that Thatcher did and because Heath was not involved in the transformation of British society during the 1980s that tends to fly under the eponym of Thatcherism regardless of whether it had anything to do with Thatcher and her government's policies or not.
Both parts of this reading can be seen in Matthew d'Ancona's review of Ashes to Ashes in The Spectator; he is politically Conservative and The Spectator has long played a central role in right wing politics in Britain as the house magazine of the Conservative Party (three of its editors in the 20th century went on to become Conservative cabinet ministers).